Unroll the red carpet and treat your customers to a night of glitz and glamour by throwing a thursday night black tie event.  Send out professionally-made invitations to some of your best customers and give out gift bags or a special desert option to close out the evening.  Women will love having a place to wear a new outfit, and everyone will feel special for a few hours.

And when we say "unroll the red carpet," we mean just that.  If you can, obtain a red carpet, dress the servers up like a million bucks, and take lots of pictures for your website.  Make it a night they'll really remember, and remind them when the pictures will be posted so you can get some special exposure on a different night to advertise your next upcoming shindig.